The Ultimate Kho Kho welcomed KLO Sports as the owner of the Tamil Nadu team for the inaugural edition of the League, set to kick off in 2022. The team will be known as Chennai Quick Guns.
KLO Sports is co-owned by passionate sports lovers, Sanjay Jupudi and Srinath Chittoori, who are successful business giants in the construction, automobile, and IT sector in India as well as abroad.
The Ultimate Kho Kho had earlier announced the association of corporate giants Adani Group and GMR Group as the owners of Gujarat and Telangana franchises. India’s first-ever franchise-based Kho Kho league is promoted by Mr Amit Burman, Chairman of Dabur Group, in collaboration with the Kho Kho Federation of India.
“We are thrilled to welcome KLO Sports to the league’s roster which already has eminent corporate names. With this league, we are committed to bringing in a modern-day professional structure in India that not only will take Kho Kho to the next level, but also create a spectacle for the fans,” said Ultimate Kho Kho CEO, Mr Tenzing Niyogi.
With deep technology roots, KLO Sports also plans to invest in bringing this indigenous sport to households using their experience.
“Our goal is to help Kho Kho become a mainstream sport in India. We believe that the franchise has huge potential, and it can bring a rather forgotten sport back into every household. Apart from investing in the grassroots, KLO Sports will also invest heavily in building a platform that will engage with fans and will become a role model for all sports franchises,” said Mr Sanjay Jupudi, Co-owner, KLO Sports and founder of Qentelli.
Ultimate Kho Kho has also roped in Sony Network India (SPNI) as its broadcast partner with an exclusive multi-year contract, that will see exciting action from the league broadcasted across its sports channels and on the OTT platform SonyLIV in English as well as regional languages.