THIS PRIVACY POLICY IS AN ELECTRONIC RECORD PUBLISHED AND CONSTRUED IN ACCORDANCE WITH THE PROVISIONS OF THE INFORMATION TECHNOLOGY ACT, 2000 AND THE INFORMATION TECHNOLOGY (REASONABLE SECURITY PRACTICES AND PROCEDURES AND SENSITIVE PERSONAL DATA OF INFORMATION) RULES, 2011 AND THE AMENDED PROVISIONS PERTAINING TO ELECTRONIC RECORDS IN VARIOUS STATUTES AS AMENDED BY THE INFORMATION TECHNOLOGY ACT, 2000. THIS ELECTRONIC RECORD IS GENERATED BY A COMPUTER SYSTEM AND DOES NOT REQUIRE ANY PHYSICAL OR DIGITAL SIGNATURES.

Please read the following privacy policy carefully before browsing or using the website www.ultimatekhokho.com

(“Website”) or accessing any content, material, information or availing any services through the Website. By accessing and using the Website, you indicate that you understand, agree and consent to this privacy policy, without limitation or qualification. If you do not agree to the terms of this privacy policy, exit this page and do not access or use the Website.

The Website is exclusively owned by Sportzsquare Ventures Private Limited, a company duly registered under the provisions of the Indian Companies Act, 2013 having its registered office at 4th Floor, Punjabi Bhawan, 10 Rouse Avenue, New Delhi – 110002, India (hereinafter referred to as the “Company”, “we”, “us” or “our”). The terms of this Privacy Policy should be read in conjunction with the Terms of Use available at www.ultimatekhokho.com/terms-and-conditions

At the Company, privacy issues are given highest priority. The Company is committed to protect your privacy. This Privacy Policy tells you how the Company will collect, use, disclose, transfer, and store your information collected through the Website. Please read the Privacy Policy carefully before submitting your information and personal data on the Website. By accessing or using the Website, you are accepting the practices described in the Privacy Policy and acknowledge that you have read, understand, and agree to be bound to all the terms of this Privacy Policy.

The Privacy Policy may be changed at any time upon the sole discretion of the Company and without prior notice to you. The revised Privacy Policy will be effective immediately when posted/published on the Website. The Company shall take reasonable steps to ensure that any changes or the revised Privacy Policy are adequately showcased on the Website. However, notwithstanding the aforesaid, you shall also be responsible to review the Privacy Policy periodically to learn of any revisions to this Privacy Policy. Your continued access or use of the Website after the effectiveness of such revisions will constitute your acknowledgment and acceptance of the terms of the revised Privacy Policy.

Information

The Company (and/or any of its designated agencies) may collect and process the following data or information about you:

1. Personal Information you give us about you:

   • Name
   • Address
   • Telephone/Mobile number
   • E-mail address or other contact information
   • Date of birth
   • Gender
   • Passwords
   • Financial information (such as bank account or debit/credit card or other payment details)
   • Physical, physiological or mental health condition
   • Registration details
   • Shipping, billing, tax registration, and other information pertaining to your transactions on the Website or inrelation to the Services.
   • Any other Sensitive Personal Data or Information (as stated in terms of Regulation 3 the Information Technology (Reasonable security practices and procedures and sensitive personal data or information) Rules, 2011) which you voluntarily choose to provide to the Company (and/or any of its designated agencies).

Collection

The Company (and/or any of its designated agencies) will only use the information the Company (and/or any of its designated agencies) collects about you lawfully and in accordance with the Information Technology Act, 2000, the Information Technology (Reasonable security practices and procedures and sensitive personal data or information) Rules, 2011 and other applicable laws of India. Depending on the activity, some of the information the Company (and/or any of its designated agencies)ask you to provide is identified as mandatory and some is identified as voluntary. If you do not provide the mandatory information for a particular activity, you will not be permitted to engage in that activity. You are not required to provide the Personal Information that the Company (and/or any of its designated agencies) has requested, but, if you chose not to do so, in many cases we may not be able to provide you with our services or respond to any queries you may have. The Company and its subsidiaries or affiliates may share this Personal Information with each other and/or with the third party and use it in a manner consistent with this Privacy Policy. They may also combine it with other information to provide and improve our services, content, and advertising.

The Company (and/or any of its designated agencies)uses the information (shared by you or collected by us) to provide updates, services to you, response to your queries, administer, monitor, improve and customize the Website and services, enhance the operation of the Company, improve our marketing and promotional efforts, improve our service offerings and to tailor your experience with third parties. For example, if you send our customer service an email, we may use your comments and feedback to tell others about our Website and business or services of the Company and may post your comment in our marketing materials or on the Website. In addition, if you access or use the Website to send information to another person, we may store your Information, and the Information of any recipient and we may use that other person's contact information to allow him or her to access/view such information. The Company (and/or any of its designated agencies)may also use information to troubleshoot, resolve disputes, accomplish administrative tasks, contact you, enforce our agreements with you, including the Company's Terms of Use located at

www.ultimatekhokho.com/terms-and-conditions

and this Privacy Policy, to comply with applicable law, and cooperate with law enforcement activities.

The Company (and/or any of its designated agencies) also use information (shared by you or collected by us) to notify/contact you about our upcoming events, leagues, or any new releases, for services you have signed up with the Company, surveys about our services and service development, alerts, terms, and associated campaigns and promotions and make our services and communications more relevant to you.

Protection

We use standard industry practices to protect your information and to prevent unauthorized access to your data. Examples of our security practices include:

1. Sensitive user data, such as contact numbers and email addresses, are stored in encrypted format.
2. All communications through the Website are sent over SSL/TLS connections. Secure Sockets Layer (SSL) and Transport Layer Security (TLS) technology protect communications by using both server authentication and data encryption. This ensures that user data in transit is safe, secure, and available only to intended recipients.
3. Automatic applications and infrastructure are regularly tested for security vulnerabilities and hardened to enhance security and protect against attacks.
4. User data on our database is logically segregated by account-based access rules. user accounts have unique usernames and passwords that must be entered each time a user logs on.
5. Identity theft and the practice currently known as"phishing" are of great concern to the Company. Protection of your data or information from identity theft is our top priority. Company does not and will not, at any time, request your credit card information or national identification numbers in a non-secure or unsolicited e-mail or telephone communication.

We are committed to handle your information with respect and care. However, regardless of the security precautions taken, no physical, Internet or other electronic transmission or storage of data can be fully secure or error free. You should understand this when choosing to use our services that include the physical or electronic storage or transmission of your data.

If you are sharing any data or information from outside India, please be aware that the same will transferred to India server and processed in India only. Your submission of such data or information represents your agreement to that transfer.

Disclosure of Information

to ensure the security of your Personal Information, we always adhere to the principle of data minimization, and share, transfer, or disclose your Personal Information in accordance with applicable laws and regulations of India.

We may share your Personal Information or other information with other parties.

We may share your Personal Information or other information inside Company if necessary, so that we can provide you with services in a timely manner.

We may share necessary Personal Information with our subsidiaries or affiliates or business partners in accordance with the applicable laws and regulations, so that we can provide you with the related services.

We may share your Personal Information and other information to assist us in advertising our services in various mediums including sending out administrative and promotional emails to you, provide marketing assistance, social media platforms, direct mail and by telemarketing and may also provide customer service.

We may also share your information with authorised Third-Party Service Providers. We may also provide some of our services through third party service providers. We may share your Personal Information or other information with such service providers. Such authorised service providers may send out administrative and promotional emails to you, provide marketing assistance, articles/news and links, process payments, troubleshoot, and may also provide customer service. We encourage such third-party service providers to adopt and post privacy policies. However, the use of your Personal Information or other information by such parties is governed by the privacy policies of such parties and is not subject to our control.

We may share your information for our Protection and the Protection of Others. We may also disclose Personal Information or other information when we believe release is appropriate to comply with the law or a court order; enforce or apply this Privacy Policy, our Terms of Use or other agreements; or protect the rights, property or safety of the Company, its subsidiaries, affiliates or others. The Company may also disclose account information in special cases if it has reasons to believe that disclosing this information is necessary to identify, contact or bring legal action against someone who may be violating Company's Terms of Use or may be causing injury to or interference with (either intentionally or unintentionally) Company 's rights or property.

Other Disclosure

We may disclose your Personal Information or other information to any member of our group, which means our subsidiaries, our ultimate holding company and its subsidiaries.

We may disclose your Personal Information or other information to third parties:

1. in the event that we are acquired by or merge with another company or we sell or buy or transferred any business or assets to another company, in which case Company may disclose your Personal Information or other information to the prospective seller or buyer or transferee of such business or assets;
2. if the Company or substantially all of its assets are acquired by a third party, in which case Personal Information or other information held by it about its users/customers will be one of the transferred assets;
3. if you authorize said disclosure;
4. in order to enforce our Terms of Use and other agreements or to investigate potential breaches; report defaulters to any bureau or agency; engage a third party collections agency; or for the purpose of publishing statistics relating to the use of the Website, in which case all information will be aggregated and made anonymous

User Representation

• Information (whether Personal or otherwise) you provide from time to time is and shall be authentic, correct, accurate and updated.
• You are providing the Information (whether Personal or otherwise) to Company and agree to consequent storage, collection, usage, transfer, access or processing of the same shall not be in violation of any third-party agreement, laws, charter documents, judgments, orders and decrees.
• The Company shall not be responsible for the authenticity of the Information (whether Personal or otherwise) that you or any other user provide. You shall indemnify and hold harmless Company and each of its entities, officers, directors, contracts or agents and any third party relying on the Information provided by you in the event you are in breach of this document including this provision and the immediately preceding provision above.
• The Company collects, uses, stores and processes your Information (whether Personal or otherwise) for any purpose as may be permissible under applicable laws (including where the applicable law provides for such collection, usage, storage or processes in accordance with the consent of the user) connected with a function or activity of Company and shall include the following:

Data Tracking

Cookies: To facilitate and customize your experience with the Website, we may store cookies on your electronic devices. A cookie is a small text file that is stored on a user's electronic device for record-keeping purposes which contains information about that user. We use cookies to save your time while accessing and using the Website, remind us who you are, and track and target your interests in order to provide a customized experience. Cookies also allow us to collect non-personal information from you, like which pages you visited and what links you clicked on. Use of this information helps us to create a more user-friendly experience for all visitors. In addition, we may use third party advertising companies to display advertisements on the Website. As part of their service, they may place separate cookies on your electronic device. We have no access to or control over these cookies. This Privacy Policy covers the use of cookies by the Website only and does not cover the use of cookies by any advertiser. Most browsers automatically accept cookies, but you may be able to modify your browser settings to decline cookies. Please note that if you decline or delete these cookies, some parts of the Website may not work properly.

Session Data

The Company (and/or any of its designated agencies) may automatically log generic information about your device's connection to the Internet, which we call"session data", that is anonymous and not linked to any personal information. Session data consists of information such as the IP address, operating system, type of browser software being used by you and the activities conducted by you on the Website. An IP address is a number that lets electronic device attached to the Internet, such as our web servers, know where to send data back to the user, such as the pages of the site the user wishes to view. We collect session data because it helps us analyze things such as the items visitors are likely to click on most, the manner in which visitors click preferences on the Website, number of visitors surfing to various pages on the Website, time spent by the visitors on the Website and frequency of their visit. It also helps us diagnose problems with our servers and lets us better administer our systems. Although such information does not identify any visitor personally, it is possible to determine from an IP address a visitor's Internet Service Provider (ISP), and the approximate geographic location of his or her point of connectivity.

Other Tracking Devices: The Company (and/or any of its designated agencies) may use other industry standard technologies like pixel tags and web beacons to track your access and use of the Website pages, or we may allow our third-party service providers to use these devices on our behalf. Pixel tags and web beacons are tiny graphic images placed on certain pages on the Website, or in our emails that allow us to determine whether you have performed a specific action. When you access these pages or open or click an email, pixel tags and web beacons generate a non-personal notice of that action. Pixel tags allow us to measure and improve our understanding of visitor traffic and behavior on the Website, as well as give us a way to measure our promotions and performance. We may also utilize pixel tags and web beacons provided by our affiliates and/or marketing partners for the same purposes.

Privacy Policies of Third-Party Platforms

This Privacy Policy only addresses the use and disclosure of information we collect from you. Other websites that may be accessible through this Website have their own privacy policies and data collection, use and disclosure practices. If you link to any such website, we urge you review the website's privacy policy of such website. We are not responsible for the policies or practices of third parties.

Miscellaneous Privacy Issues

Children: If minors under the age of 18 are using the Website and intends to (i) use the Website; (ii) purchase products or (iii) use the services offered on the Website, parents/legal guardians of such minors would need to register/purchase/subscribe on the Website on behalf of the minors.

Public Areas: We may provide areas/space on the Website where you can publicly post comments and information or can review services and submit content. This information may be accessible by other users and visitors and advertising partners and may appear on other websites or web searches, and therefore this information could be read, collected, and used by others. For example, if you post your email address along with a public review, you may receive unsolicited messages. We have no control over who reads your postings or what other users may do with the information you voluntarily post, so please use caution when posting any personal information.

Force Majeure: The Company shall not be liable for its failure to perform under this Privacy Policy and any other Company's policies as a result of occurrence of any force majeure events like acts of God, fire, wars, sabotage, civil unrest, labour unrest, pandemic, epidemic, action of statutory authorities or local or central governments, change in laws, rules and regulations, affecting the performance of Company.

Amendment: This Privacy Policy may be amended from time to time so please check periodically. The revised document shall be made available on the Website. Your continued access and use of the Website, following amendment to the document, will constitute your acceptance of those amendments.

Governing Law & Jurisdiction: Any disputes arising under this document shall be governed by the laws of India and subject to the exclusive jurisdiction of the courts at New Delhi, India only.

In using this Website, you agree not to:

1. Upload, download, post, email or otherwise transmit any User Content that is or may be construed to be

   • unlawful, harmful, threatening, abusive, vulgar, harassing, defamatory, obscene, pornographic, profane, indecent, inflammatory, libellous, tortious, hateful;
   • racially, ethnically, socially, politically, legally, morally, religiously objectionable or otherwise objectionable; or
   • invasive of any individual's rights including but not limited to rights of celebrity, privacy and intellectual property.

2. impersonate any individual or entity or falsely state or otherwise misrepresent your affiliation with any individual or entity;

   • unlawful, harmful, threatening, abusive, vulgar, harassing, defamatory, obscene, pornographic, profane, indecent, inflammatory, libellous, tortious, hateful;
   • racially, ethnically, socially, politically, legally, morally, religiously objectionable or otherwise objectionable; or
   • invasive of any individual's rights including but not limited to rights of celebrity, privacy and intellectual property.
3. upload, download, post, email or otherwise transmit any User Content that infringes any patent, trademark, trade secret, copyright or other intellectual, proprietary right, privacy right or other right of any party;
4. upload, download, post, email or otherwise transmit any User Content that may be or contain anything which is technically harmful (including, without limitation, a computer virus, malware, logic bombs, Trojan horses, worms, harmful components, corrupted data or other malicious software or harmful data);
5. upload, download, post, email or otherwise transmit any User Content that facilitates or promotes illegal activity;
6. upload, download, post, email or otherwise transmit any User Content that is contributed for commercial gain; and
7. disrupt or interfere with any other user's enjoyment of the Website.